Whether you're an influencer or a marketer looking to build brand awareness on TikTok, hashtags are powerful for reaching your target audience.

While relatively young compared to other social apps, TikTok has quickly taken off. There are over 1 billion users in 2022, and it's likely that number will increase next year.

On TikTok, one vital way to reach new viewers is through hashtags. Similar to other social media platforms, hashtags on TikTok help categorize similar content.

For example, if someone is interested in DIY home improvement projects, they might use the hashtag “#DIY” to find content that answers their questions or inspires them.

So, if you’re wondering, “Should I use hashtags on TikTok?” the answer is yes! The benefits of adding hashtags include:

  • Reaching new viewers who share an interest in your content
  • Building community by creating your own branded hashtag
  • Making it easy to search for and find your content
  • Letting viewers know what to expect from your video

In this guide, we’ll show you how to use hashtags on TikTok to your benefit.

How to Use Hashtags on TikTok

Using hashtags on TikTok is easy. When you finish editing your video and are ready to upload, you’ll include hashtags with your caption. The key is to take a strategic approach to the hashtags you use. Let’s take a look at some best practices.

1.Select Relevant Hashtags

Choose hashtags that are relevant to your content. Consider using a mix of popular and niche hashtags. Popular hashtags can expose your content to a broader audience, while niche hashtags may help target a specific community.

How do you find trending hashtags on TikTok? You can start by heading to the TikTok Creative Center. You'll have to create an account to browse all of the trends, but once you do, you'll find a dedicated hashtag page. According to the platform, this resource will help you "discover new trends on TikTok" with ranking data, analytics, and a trend graph.

Research Trending Hashtags for Your Video

You can also use a hashtag finder to search for TikTok hashtags. There are a few different tools available, with many free options like tiktokhashtags.com.

This tool in particular will show you:

  • The number of videos using a specific hashtag
  • Video views associated with a hashtag
  • The most popular hashtags related to your search
  • Videos (that you can view) using a hashtag
Research Trending Hashtags for Your Video

2.Create Your Own Branded Hashtag

Consider creating a unique hashtag associated with your brand or content. Encourage your audience to use this hashtag when creating content related to your brand. It can help build a community around your content.

Hashtags play a major role on TikTok. Hashtags help users find videos they’re interested in, join conversations they care about, and build communities based around the things they love. More importantly, they increase a post’s visibility in the For You feed, where users spend most of their time, and that visibility can push it into viral status.

3.Limit the Number of Hashtags

While TikTok allows up to 100 characters in the caption, it's generally recommended to use a moderate number of hashtags. Overloading your caption with hashtags may make it look cluttered. Aim for a balance, and focus on quality over quantity.

So we recommend using but stick to 4-6 hashtags on TikTok videos. They should be a nice blend of niche-related tags and trending tags (that are related to the video) to increase visibility. You can also experiment and try more or less hashtags to see which option works best.

After you've selected your hashtags, add them to your video when you post it on TikTok. Simply type the hashtags into the caption or description field and make sure to add the "#" symbol before each hashtag.

4.Start a Hashtag Challenge on TikTok

Hashtags become even more powerful when used in challenges, which prompt TikTok users to create videos showing themselves performing a specific action. Perhaps the user is challenged to reinvent an influencer’s video, show off an athletic feat, or dance to a funny song. Each participant then posts their video on TikTok along with the corresponding hashtag. Sometimes prizes are awarded, but usually it’s just for fun.

When brands sponsor a hashtag challenge, it’s called a Branded Hashtag Challenge—and it’s an incredibly effective way to boost awareness, drive engagement, and build a bigger fanbase.

5.Mix Short and Long-Tail Hashtags

Include both short and long-tail hashtags. Short hashtags are concise and often more popular, while long-tail hashtags are more specific. A combination of both can help you reach a broad audience while targeting a specific niche.

Test whether placing hashtags in the caption or comments works better for your content. Some creators find that hiding hashtags in the comments section keeps the caption clean, while others prefer placing them directly in the caption.

Hashtags are not a guarantee you'll go viral – but they can improve your chances

Using hashtags doesn’t guarantee that your video will go viral. However, developing a strategy for using them in your videos can help increase the number of eyes on your content, reach a specific audience, and build your brand on TikTok.

While hashtags are important for discoverability, the content itself is key. Be authentic, creative, and true to your style. Quality content is more likely to be shared and engage viewers, contributing to its success on TikTok.

Remember that TikTok's algorithm takes various factors into account, including engagement, video completion rates, and user interactions. Using hashtags is just one way to enhance the visibility of your content.

Keep an eye on trending hashtags and challenges within the TikTok community, and join in when relevant. Also, be creative with your use of hashtags to make your content stand out. Regularly reassess and update your hashtag strategy based on the performance and changes in the TikTok landscape.

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